Snapchat 101: A marketer’s beginners guide to starting a Snapchat

Is your business thinking of joining Snapchat? Here’s a 101 for those interested in using the platform

Social media: 2016 To Do’s and Don’ts

2015 was a big year for social media, and 2016 is gearing up to be even bigger. Here are 5 to do’s and don’ts for the new year.

It goes down in the DM: Is direct messaging still a good marketing tool?

Should you use direct message as a marketing tool? Here are a few ways that are effective.

Social media’s “80/20 Rule” is the key to your content strategy

If you are handling your organization or brand’s social media, you’ve probably heard about how the 80/20 rule works, and are applying it for your content strategy. Lets first break down what the 80/20 rule for social media actually means. It’s essentially that 80 percent (or 8 out of 10 pieces) of your content is

10 Ways to Launch a Successful Social Media Campaign

Whether you are trying to broadcast a new product, promote a service or defining your brand identity, there are many ways social media can attribute to your goals. Going viral and getting the attention of the outside world is not an easy phase. Planning and strategizing how your brand will reach thousands, if not millions, of