Social media’s “80/20 Rule” is the key to your content strategy

If you are handling your organization or brand’s social media, you’ve probably heard about how the 80/20 rule works, and are applying it for your content strategy. Lets first break down what the 80/20 rule for social media actually means. It’s essentially that 80 percent (or 8 out of 10 pieces) of your content isContinue reading “Social media’s “80/20 Rule” is the key to your content strategy”

10 Ways to Launch a Successful Social Media Campaign

Whether you are trying to broadcast a new product, promote a service or defining your brand identity, there are many ways social media can attribute to your goals. Going viral and getting the attention of the outside world is not an easy phase. Planning and strategizing how your brand will reach thousands, if not millions, ofContinue reading “10 Ways to Launch a Successful Social Media Campaign”