Social media figures that should matter to you

Is it the Likes? The followers? The hits? Or all of it that matters to you when looking at social media? What numbers do you need to pay attention to? Every quarter, we get new statistics that are supposed to help us understand the state of social media. These are great tools, right? But which

Social Media Marketing: The Appropriate Amount of Time You Should Spend

In the world of social media marketing, we tend to spend more time than we bargain for with planning out our strategy, content, and posting. As the person in control of your organization’s social media, how much time do you give the platforms you are on? There’s plenty of research that supports the best days and

Become a Social Media Superstar: Easy Ways to Get Followers On Each Platform

Believe it or not, there is a such thing as a social media rockstar. These are the people who are influencers in the social hemisphere and have gained a respectable audience online. Some achieve this kind of status from years of hard work, blogging and getting their name out there. Some write books, go to

Messages You Should Be Sending On Each Platform

What you put on Twitter may not correlate with Facebook and vice versa. If you’re trying to use social media as a communication tool to reach customers or establish an audience base, you have to keep that in mind. Each platform has its own language and by now you should already know this.