Brands participating in viral social media challenges. Should they do it?

Viral content happens every day on social media and some of the content is social media challenges. There’s a question out there whether or not brands should invoke themselves into a challenge that is going viral on social? The answer is absolutely, but with caution!

Twitter: Best Ways to Get Tweets Noticed

How do you persuade someone to retweet (or RT and quote) your Twitter status, yet alone favorite it? What does this even mean to get retweeted or have a tweet favorited? Simple, attention. The formula for getting retweets and favorites on a post is not easy. It takes strategy, a conscious mind, patience and diligence.