Building a social media policy and plan
The two most important elements of social media is engagement and content. You also want to have a defined social media policy for your brand. A social media policy helps you know how to maintain your platforms.
What A Good Social Media Policy Should Encompass: How often will I be posting? What platforms will I use? How often will I want to post on them? What kinds of content should be on that platform? What is my purpose for using that platform (or goals it fulfills to your brand)?
Everyone on your team should be familiar with the policy as it is the bread and butter of how things get done on social.
With my help, I can provide a step-by-step process for developing a effective social media policy,
Additionally, I can offer solutions to you on mapping out a content plan for social. In this plan, I would outline the frequency of posting, create fluidity with your campaigns, organize your content, develop a strategy for your social media presence and much more.
Learning the social platforms
Not everyone gets social media, and that’s okay. You might be on the platform, but do you know how to build impact on them? Do you know why you should have a Snapchat? Are you using Facebook to it’s fullest potential? Has Facebook provided the necessary leads you need for your business? You want to define your usage on the platforms (which is done in the policy). You also want to know how to use the platforms correctly.
I provide one-on-one trainings for using a specific platform. You would sit with me one-on-one, or via a virtual conference, to work through the platforms learning all the new trends and best practices. Before we even begin the training, I will also conduct a free consultation so that you can get a sense of the direction you need to take moving forward in your social media efforts. We would spend just two hours working together to help you leave with more confidence on a platform. After each training, you will be provided a series of documents for your keeping.
Taking control of your social media marketing
Sometimes you need someone else to take lead on your social media. You may be strapped for time and also can’t fit in social media. You need someone reliable, and you need someone who gets how to use the platforms. You also need someone who can deliver results! I can help you with it all.
I want to ease your stress and take over for you. This includes mapping out your content calendar (or designing one for you), planning out your campaigns, offering strategy solutions and be on the platforms for your brand. I will also provide a one-sheet of a summary of your performance.
You can utilize this service for three months, or hire me by the hour.
Hire Me for Three Months
After receiving your free consultation you’re now ready to hire me to take control of your social media marketing for the next three months. A contract after payment has been received will follow after.
Hire Me By the Hour
Prefer not to do a three-month agreement, I provide my services by the hour. We can discuss further.
Let’s work together and build out a stronger social media marketing plan for your brand.
I can take over your social media. For a period of time, I will be in complete control of all your platforms. For just three month contract, this would include mapping out your social media content, platforms and other engagement strategies. I can also take complete control of your social media.
Social Media Analytics
Your data is your story. You want to know if you’re making impact on the platforms.
It can be overwhelming to know what to look for when you have to create a monthly report for your social media.
From your numbers on Facebook to your engagement on Instagram, you need someone who can look into your metrics and tell you what’s needed and not needed for social media. Dissecting your social media from data helps your define your messaging techniques on the platforms and also impacts how you perform campaigns. You want to ensure you’re investing the right amount of dollars into your social media activity and an analysis offers just that.
Monthly Reports. It’s important to know how you’re doing month-by-month on social media. I can tell your story through your data. With tools at my disposal to check out your social media performance, I’m confident that I can help you thrive with strong metric each month.
Weekly Figures: Not only is it important to know how things are going each month, it’s just as important to know how things are each week.
*All agreements will be finalized by confirmation of payment, a PDF of contract and signatures from all parties involved
Moore Digital 