Brands participating in viral social media challenges. Should they do it?

Viral content happens every day on social media and some of the content is social media challenges. There’s a question out there whether or not brands should invoke themselves into a challenge that is going viral on social? The answer is absolutely, but with caution!

2018 mid-year insight: Social media trends that are taking over

Can you believe it, we’re half way through 2018 already! It’s also been an exciting time for social media as well. Since 2018, there have been several developments that have changed the landscape of how we use social for our brands.

Where is Instagram going?

Instagram has a new look. What does this mean for the direction of platform?

Opinion — #RIPTwitter: Is it the end or on life support?

It’s changing every hour, minute and second. It’s changing so much, I don’t even recognize the platform anymore. Recently, Twitter launched a new algorithm change to the platform. It is redesigning the tweets you see in your timeline by relevancy — biting off of Facebook’s style again. While this is a opt-in choice — manually

Social media: 2016 To Do’s and Don’ts

2015 was a big year for social media, and 2016 is gearing up to be even bigger. Here are 5 to do’s and don’ts for the new year.