Snapchat 101: A marketer’s beginners guide to starting a Snapchat

Is your business thinking of joining Snapchat? Here’s a 101 for those interested in using the platform

Social media: 2016 To Do’s and Don’ts

2015 was a big year for social media, and 2016 is gearing up to be even bigger. Here are 5 to do’s and don’ts for the new year.

It goes down in the DM: Is direct messaging still a good marketing tool?

Should you use direct message as a marketing tool? Here are a few ways that are effective.

Social Media Marketing: The Appropriate Amount of Time You Should Spend

In the world of social media marketing, we tend to spend more time than we bargain for with planning out our strategy, content, and posting. As the person in control of your organization’s social media, how much time do you give the platforms you are on? There’s plenty of research that supports the best days and